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Program Schedule
2009 Tennessee Governor's Conference on Tourism
All events will be held at
The Embassy Suites Hotel & Conference Center, Murfreesboro.
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Please note these changes from the original Conference schedule for Wednesday, September 16:
The TTR Board Meeting, originally scheduled from 8:00 AM -- 9:30 AM, will not be held.
The Sustainable Tourism Luncheon, originally scheduled to conclude at 1:00 PM, will now end at 1:50 PM.
The TACVB Annual Meeting, originally scheduled from 1:00 PM -- 2:00 PM, will now be held from 5:00 PM -- 6:00 PM.
The TAA Annual Meeting, originally scheduled from 1:00 PM -- 2:00 PM, will not be held.
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1:00 PM - 9:00 PM 2009 CTTP College
(Click here for information on the 2009 CTTP College)
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7:30 AM - 11:30 AM CTTP College
9:30 AM - 11:00 AM Regional Directors Meeting
11:30 AM - 1:50 PM Sustainable Tourism Luncheon and Presentation
This is a free event, but space is limited and reservations are required.
Contact Patricia Gray, Tennessee Department of Tourist Development
Phone: (615) 741-2159 Email: Patricia.Gray@state.tn.us
National Panel on Sustainable Tourism:
This will be a dynamic panel discussion which will offer interaction between the moderator, speakers, and the audience focusing on how to successfully implement sustainable tourism practices in a tough economy. The panel will also tie in the importance of using current research and social media tools into their discussion as this year's Governor's Conference will present national speakers from the U.S. Travel Association, as well as a power session on the use of social media tools to market your business.
Moderator:
Glenn Haussman, Editor in Chief - Hotel Interactive
Panelists:
Ray Burger, Founder & President, Pineapple Hospitality, Inc.
Ray Hobbs, CHA, Senior Vice President, Kelco Management & Development
Jenn Holderied, Director of Marketing/Owner, Golden Arrow Lakeside Resort
Rauni Kew, Marketing/PR, The Inn by the Sea
Tennessee Sustainable Tourism Case Study: Hugh Morrow, Jr., President, Ruby Falls, LLC
2:00 PM - 6:00 PM Conference Registration Open
12:00 PM - 6:00 PM Exhibitor Move-In / Silent Auction Delivery & Set-Up
2:00 PM - 5:00 PM Tourism Marketing Super Seminar
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Tourism Marketing Super Seminar
Social Network Marketing Laboratory
Hannah Paramore
President, Paramore/Redd Online Marketing
Twitter. MySpace. Facebook. The Blogosphere. Social marketing is emerging as one of the most effective ways to drive visitors to your destination. But, along with the hyper-targeting and sharing capabilities of social tools comes the complexities of crafting a successful strategy and then managing that strategy on a daily basis. This session will push past the theoretical and straight into the practical how-to's of a successful social marketing plan. You'll not only hear from experts, but you'll actually be able to put what you learn into practice! Bring your wi-fi capable laptop and meet with the lab technicians to set up accounts, link them and write strategies that you can take home and put into action today. This is one fun-filled and practical session that's sure to get you wired!
Hannah has spent more than a decade in interactive marketing including time at CitySearch.com, Qwest Digital Media, AOL and a failed roadshow in 2000. As part of the start up management team for CitySearch.com’s beta launch in 1997, Hannah directed the interactive marketing for 8 cities including Nashville, St. Louis, Detroit, and Pittsburgh.
Hannah started Paramore|Redd Online Marketing in 2002. As president of the company, Hannah has worked with a wide range of organizations in travel and tourism including Tennessee Department of Tourist Development, Greenbrier County CVB, The Greenbrier Resort, Sevier County CVB, Clarksville-Montgomery County EDC, METTC, NETTA, The Grand Ole Opry, Birmingham CVB, The Tennessee Aquarium, The Chattanooga CVB, The Country Music Hall of Fame, The General Jackson Showboat, and La Torretta Del Lago Resort and Spa. The company currently has about 28 employees.
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5:00 PM - 6:00 PM Tennessee Association of CVB's Annual Meeting
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| Opening Night Reception: 6:30 PM - 9:30 PM |
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An Evening At Oaklands Mansion
Our Murfreesboro/Rutherford County hosts have planned a truly special "Old South" evening for us at Oaklands Historic House Museum. Oaklands is an elegant Italianate mansion that was caught in the crossfire of the Civil War. Guests will not only learn of the story of Oaklands, but will also be able to hear the stirring stories of Stones River National Battlefield and the Historic Sam Davis Home. Ladies dressed in period attire, Civil War re-enactors, mansion tours, music, food and entertainment will all make for a memorable event. Motorcoach transportation will be provided to the event from the Embassy Suites Hotel and Conference Center.
Sponsored by The Rutherford County Convention & Visitors Bureau
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7:00 AM -- 5:00 PM Registration Open
8:00 AM -- 8:45 AM Opening Breakfast & Conference Welcome
8:45 AM -- 9:45 AM Keynote Address
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Keynote Address
Where Have We Been and Where Are We Going?
Tourism Industry Trends and Forecasts
Suzanne Cook, Ph.D.
Senior Vice President of Research
U. S. Travel Association
How has the travel industry fared during the difficult economic conditions of 2009? Is there a recovery in sight? What lies ahead for travel in 2010 and beyond? These are just a few of the questions to be addressed by Dr. Cook. who will be sharing the most current travel data, up-to-date forecasts for the overall economy and travel, new research, outlooks for all sectors and leading marketing practices.
Dr. Cook is the principal author of many reports, a frequent speaker at industry conferences, and an adjunct faculty member at The George Washington University. She has taught graduate level courses in research methods in Washington, D.C., abroad, and online, and has served as President and Chair of the Board of the International Travel and Tourism Research Association (TTRA). Travel Agent Magazine named Dr. Cook as one of the 200 most powerful women in the travel industry. She is the recipient of the Travel and Tourism Research Association's highest and most prestigious award, The Lifetime Achievement Award, as well as the Access to Freedom Award given by the Society for Accessible Travel & Hospitality.
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9:45 AM -- 10:00 AM Break
10:00 AM. -- 6:00 PM Tourism Tradeshow and Silent Auction open
10:00 AM -- 11:00 AM Educational Seminars Click here for seminar information.
11:00 AM -- 11:15 AM Break with Exhibitors
11:15 AM. -- 12:15 PM Educational Seminars Click here for seminar information.
12:15 AM -- 12:30 PM Break
12:30 PM -- 1:50 PM Lunch and TTR Annual Meeting and Presentation
1:50 PM -- 2:00 PM Break
2:00 PM -- 3:00 PM Educational Seminars Click here for seminar information.
3:00 PM -- 3:15 PM Break with Exhibitors
3:15 PM -- 4:15 PM Educational Seminars Click here for seminar information.
4:30 PM -- 5:30 PM CTTP Exam
4:30 PM -- 6:00 PM Reception in Tourism Tradeshow
5:00 PM Silent Auction Closes
5:15 PM -- 6:00 PM Silent Auction Winning Bid Items Pick-up
6:00 PM -- 9:00 PM Dine Around at The Avenue
6:00 PM -- 10:00 PM Exhibitor Move-Out
8:30 PM -- 11:00 PM Hospitality Suites
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8:00 AM -- 11:30 AM Registration Open
8:00 AM -- 8:45 AM Breakfast
8:45 AM -- 9:45 AM Keynote Address
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| Keynote Address
The Power of Travel
Roger Dow
President and CEO, U. S. Travel Association
Travel and tourism is a $740 billion industry that serves as the front door for economic prosperity and public diplomacy. It ranks among the top 10 industries in every state.
Travel and tourism is also uniquely positioned to improve America’s image around the world. A 2007 survey found that people in other countries who have visited the U.S. are 74 percent more likely to have a favorable impression of our country than those who have not visited.
Mr. Dow continues to unify travel and tourism as "one industry with one voice" so it can effectively advocate policies that unleash travel and tourism's economic potential in all communities while harnessing its unprecedented potential for public diplomacy the world over.
Roger Dow is President and Chief Executive Officer of the U.S. Travel Association, the national umbrella organization representing all segments of the $740 billion U.S. travel and tourism industry. Among the many honors he has received, Mr. Dow most recently was recognized by his peers as the 2008 Association Executive of the Year, according to Association Trends. The honor reflected his success in taking steps to unify the travel industry and greatly increase its effectiveness on Capitol Hill.
Mr. Dow has served in his present position since January 1, 2005. Prior to joining U.S. Travel, Dow rose through the ranks at Marriott International in a career that began as a summer lifeguard at the sixth Marriott hotel and spanned 34 years. Most recently, he was Senior Vice President, Global and Field Sales, leading Marriott's 10,000-person worldwide sales organization. His many accomplishments for the company included development of Marriott Rewards, the world's leading frequent traveler program.
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State of the Industry Address
Commissioner Susan Whitaker
Tennessee Department of Tourist Development
10:00 AM -- 11:00 AM
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11:00 AM -- 11:30 AM Break
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Governor's Luncheon
11:30 AM -- 1:00 PM
The Hon. Phil Bredesen, Governor
(Invited)
Including the Presentation of the
Certified Tennessee Tourism Professional (CTTP)
Class of 2009
Miles Media is the Underwriting Sponsor of the CTTP Program.
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1:00 PM Conference Adjourns
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Click here to register for the 2009 Governor's Conference on Tourism.
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