Educational Seminars
2009 Tennessee Governor's Conference on Tourism
In addition to the Tourism Marketing Super Seminar on Wednesday, September 16,
the following educational seminars will be offered on Thursday, September 17:
|
Social Networking Basics
Presented Once: 10:00 AM - 11:00 AM
Social marketing is emerging as one of the most effective ways to drive visitors to your destination. But, along with the hyper-targeting and sharing capabilities of social tools comes the complexities of crafting a successful strategy and then managing that strategy on a daily basis. This session, which is designed for those who were unable to attend the Tourism Marketing Super Seminar on Wednesday, or who just desire to learn more about the subject, will provide the basics of a successful social marketing plan.
Presenters: Kate Gallagher, Paramore I Redd Online Marketing
Jenny Stephenson, Paramore I Redd Online Marketing
You Can Get There From Here: Tourism Way-Finding and Signage
Presented Twice: 10:00 AM - 11:00 AM and 11:15 AM - 12:15 PM
DMO's, attractions, and hoteliers invest a great deal of time, energy and money into attracting visitors to their destinations. But do they put as much effort into getting the visitor from place to place once they get there? Some do, through well thought-out and effective way-finding and visitor signage programs. This seminar will provide you with the in-and-outs of developing and funding such a system.
Panelists/Presenters: Mona Herring, Rutherford County CVB
Terry Clements, Nashville CVB
Joseph Sweat, Tennessee Department of Transportation
We've Got To Start Meeting Like This:
Attracting the Meetings & Conference Market
Presented Twice: 10:00 AM - 11:00 AM and 11:15 AM - 12:15 PM
The recent downturn in the economy has certainly taken its toll on the meetings market. But there are still plenty of groups wanting and needing to meet -- we just have to be smarter and work harder to attract them! This seminar will be led by a group of professional meeting planners who will share what they're looking for in today's market and will offer specific tips on how small, mid-size, and even rural communities can attract their share of the meetings market.
Panelists/Presenters: MPI Meeting Planners
Stepping Up To The Plate: Play Tennessee's Statewide Collaboration
and Other Sports Marketing Strategies
Presented Twice: 10:00 AM - 11:00 AM and 11:15 AM - 12:15 PM
The broad and growing amateur sports market remains relatively stable and prosperous even during the toughest of economic times. Tennessee has stepped up to the plate to compete with other states by forming a statewide sports collaboration with CVBs and sports councils. Regardless of whether you're a small, large, rural or urban destination, amateur sports is a market segment you can attract, and Play Tennessee can help you with this effort. This seminar will consist of a team of experts who will present Play Tennessee's sales and marketing plan and coach you through the steps than can make you a winner in this arena through asset evaluation, cost, local impact and how to reach the right groups for your community.
Panelists/Presenters: Melvin Gibson, Memphis CVB
Jud Teage, Kingsport CVB
Frank Lett, Kingsport CVB
Theresa Harrington, Clarksville/Montgomery Co. CVB
No More Excuses:
Developing a ROI Measurement Program on a Budget
Presented Once: 2:00 PM - 3:00 PM
In tight economic times, funding for tourism development programs becomes harder and harder to obtain. Key to the success of securing such funds is the ability to clearly demonstrate the excellent ROI communities realize when they invest in tourism. This seminar will provide you with simple, inexpensive ways to track advertising response, conduct conversion studies, develop visitor profiles, and demonstrate the economic impact of tourism in your community.
Presenter: Dr. Steve Morse, University of Tennessee Tourism Institute
Discover Tennessee Trail Program:
Exciting New Regional Marketing Effort Led By Tennessee Tourism
Presented Twice: 2:00 PM - 3:00 PM and 3:15 PM - 4:15 PM
Ever felt like it was too challenging to convince visitors to go off the beaten path to your small attraction or destination verses a more popular Tennessee destination? Imagine what we can do if we join forces, and instead of competing, extend our visitors? stay while showing them a Tennessee adventure or road trip as a part of their vacation plans. Many tourism organizations have discovered the advantage of pooling their resources and efforts with others. This seminar will discuss the Tennessee Department of Tourist Development?s new trails program, the vision and marketing behind it, and how you can be a part of the unique ?Discover Tennessee Trail? program.
Panelists/Presenters: Jennifer Spence, Tennessee Department of Tourist Development
Pam Monjar, Tennessee Department of Transporation
Aubery Preston, Leiper's Fork redevelopment and Old Tennessee Trail Project
The Best Ink Is Free Ink: Time-Honored and Cutting Edge PR That Works
Presented Twice: 2:00 PM - 3:00 PM and 3:15 PM - 4:15 PM
Between tightening advertising budgets and the explosion in new, more complex media, it's harder than ever to get your destination's story told. But the good news is this: it's still possible to do it -- and to do it very effectively! This seminar will present PR strategies that utilize both traditional and contemporary methods to reach print and electronic media editors and writers and, through them, your ultimate audience: the traveling public.
Panelists/Presenters: Kevin Kern, Director of Public Relations for Elvis Presley Enterprises, Inc.
Heather Middleton, Director of Public Relations, Nashville CVB
Pete Owens, Public Relations Manager, Dollywood
Randall Dickerson, Associated Press Nashville Bureau
Reaping the Harvest: Success Stories In Agritourism
Presented Twice: 2:00 PM - 3:00 PM and 3:15 PM - 4:15 PM
In the spring of 2003, the Tennessee Departments of Agriculture, Tourist Development, and Economic and Community Development, University of Tennessee Extension and the Tennessee Farm Bureau federation joined together to establish the Tennessee Agritourism Initiative. This program has achieved great success in building farm income through agritourism and expanding tourism income in rural communities. This seminar will present case studies of successful agritourism initiatives as well as provide practical advice on how it can be made to work in your community.
Panelists/Presenters: TBA
Click here to register for the 2009 Governor's Conference on Tourism.
|
|
